The last $250 reportedly went to charity. Popular Science reported at the time that the MIT group won by creating monetary incentives similar to a multi-level marketing scheme for help finding the balloons: $2000 per balloon to the first person with correct location coordinates, $1000 to whoever recruited the person, $500 to whoever recruited the recruiter, and $250 to the recruiter of the recruiter. The competition was put on by the Pentagon's Defense Advanced Research Projects Agency (DARPA) on December 5, 2009.
The Pentagon once hid 10 giant red balloons across the US, offering $40,000 to whoever located them all - and a group at the Massachusetts Institute of Technology won the 2009 competition in less than seven hours.
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